A celebration of the past that takes a much-loved community venue into the future.
Built in 1913, the Beecroft Bowling Club has built a strong community of bowlers and local families who love its cosy, neighborhood feel. But as the only pub or club offer in the area, the client knew they could do more to capitalise on the club’s enormous potential.
Our brief from Norths Collective was to develop a masterplan for the site including a new function facility, gaming, bars and ground floor food and beverage venue under the club’s new branding, The Verandah.
Our design direction and concept centered around the club’s history, particularly its first iteration as a Federation-period cottage built for the local farmers, orchard workers and estate owners.
Tying into the branding of The Verandah and its link to Federation-style design, we developed a Homestead concept that utilised a warm, welcoming colour palette and materiality throughout – including timber bookshelves to create an intimate, homely feel.
In an effort to minimise our impact upon the environment and provide value for our clients, we used the bones of the existing 1950s building to inform the space and exposed old bricks and concrete floors. The existing veranda area was also treated minimally with paint and styling to achieve a lovely new ambience.